How Consistent Product Branding Can Bring Your Coaching To The Next Level, Breaking Your Famine Cycle Once And For All
I have no doubt that before you opened your coaching doors you thought long and hard about the branding of your coaching business, from the logo design to the colors of your website. The same kind of branding strategy should occur when you’re creating products for your audience.
While the product graphics don’t have to look exactly like your website, there should be consistency and repeating elements so your subscribers and clients will recognize the product as being yours. Whether that’s the same color palette or font, repetition develops trust and name recognition. And once people trust you, they are more likely to become repeat buyers.
Consistency is very important when you have a series of products or content assets, whether it’s a series of ebooks, webinars, or classes. For instance, you know that section of Amazon that shows the “Customers who bought this also bought” section? If an author’s series of books show up, all looking similar in design, the reader would know right away that this author is a credible authority because, after all, look at all the books she’s published!
If the books in this section are all different in design – whether it’s because they are by different authors or because the series author didn’t think about consistent branding – the credibility rating is not as dramatic. The readers might think they belong to all different authors or they cover topics different from the original book they published.
One of your roles as a coach is to make it as easy as possible for customers to recognize and purchase your products through consistent visual branding. Making them confused or having to jump through hoops will lessen your sales and possibly hurt your credibility.
So many coaches focus on high-end products and forget that not all their clients will purchase their high-end products right away. In fact, that’s the rarity instead of the norm.
In most cases, people will hear your name and want to learn more about you, your why, and what you do. They’ve worked hard for their money and will likely want to hear you speak or understand what your coaching practices and beliefs are prior to buying a coaching package from you.
What better way to encourage potential new clients to remember you and trust in you than to be consistent in all of your brand materials and the manner in which you show up on social media?
CONSISTENCY BREEDS TRUST.
TRUST BRINGS ENGAGEMENT.
ENGAGEMENT DRIVES LEADS AND ULTIMATELY, MORE SALES.
If this seems like a daunting task, simply reach out to me via the comments below or book a session with me for a complimentary 1:1 discovery call. You will gain clarity on where you are now, your missing gaps to reach where you want to go, and the ACTIONABLE steps to draw closer to your goals.
‘Til my next post, BOSS!
All my best,
Sherlene